From Jay Lavelle

1. How do we define ourselves?
 
The liberal/progressive church in Central Massachusetts
The church that looks to the future without ignoring our history and our Judeo-Christian heritage
 
 
2.  What is our "brand identity"?
 
o       21st Century Church
 
 
3.  How do we brand the experience and not just the product? (this ties in with leveraging)
 
o       Emphasize our uniqueness, downplay connections to UUA and other churches
o       Publicize existing events to community
o       Create and/or sponsor events aimed at community
o       New technologies:  web, Facebook, Twitter, YouTube, podcasting
o       Old technologies:  radio, print, CDs
o       Open houses once or twice a year with lots of advertising
 
 
4.  What will the hardest part of this?
 
Motivating the congregation
 
— Jay Lavelle